Search Engine Optimization or SEO gives all businesses the much-needed visibility on search engines like Google. Be it small local companies or multi-national organizations, all businesses depend on online marketing to a certain extent.
SEO strives to level the playing field for all these organizations and gives smaller businesses a weapon to compete with bigger and richer companies. With local SEO, smaller businesses can attract relevant traffic and gain more revenue. It is a ticket to the local market, with better rankings and conversions.
You can opt for a local SEO company that would optimize your website for local traffic and enable you to stand at par with big names in the industry.
Before diving into the details of how local SEO services maximize the return on investment (ROI) of businesses, let us discuss what local SEO is and how it can help in your digital marketing efforts.
What is local SEO?
Local SEO is a digital marketing aspect that makes your website search-friendly for the local audience. With this, your business becomes accessible to people near you. It also builds credibility, recognition, and reliability in your products or services,
For instance, if you run a costume jewelry store in Los Angeles, you must optimize your page and website in a way that lets Google target you for searches that are relevant to LA. This way, people who are geographically located near you get to know about your business when they search for relevant options.
Businesses that have worked towards local SEO have seen a massive difference in traffic, customer response, and conversions. Google, nowadays, knows to display your listing to people looking specifically for something that you offer. And if you play the SEO game right, you will feature higher in SERPs and increase your rate of ROI.
How Local SEO Helps Businesses
There are several benefits to optimizing your website for local traffic. For small and mid-scale businesses, this may become the biggest source of revenue. Overall, local SEO helps to:
- Improve online visibility
- Reach the target audience
- Create brand name and reputation
- Attract relevant traffic
- Build a loyal customer base
- Tap search engine potential without major investments
- Increase conversions and maximize ROI
Many businesses would agree that rather than going global, they find more profits in going local. Concentrating efforts on targeting the local audience actually ensures that the customer flow is maintained.
Although local SEO pretty much works like a normal Google search, it considers some other aspects while deciding the ranking. Google uses a different set of ranking signals for local searches, including:
- The user’s location
- NAP citations
- Keywords used in the Google My Business Profile and its reviews
- The tone and approval in online reviews
- The number of check-ins and feedbacks
- The number of social media shares
- Google Maps star ratings
If all these aspects are covered, your business is all set to reap maximum benefits of local SEO.